General Provisions

1.1. This privacy policy governs the principles of collection, processing, and retention of personal data. The collection, processing, and retention of personal data are carried out by the data controller, SEMOG BALTIC (hereinafter referred to as the data processor).
1.2. In the context of this privacy policy, the data subject refers to the customer or any other natural person whose personal data is processed by the data processor.
1.3. In the context of this privacy policy, the customer refers to anyone who purchases goods or services from the data processor's website.
1.4. The data processor adheres to the principles of data processing as stipulated in the applicable laws. This includes the lawful, fair, and secure processing of personal data. The data processor can confirm that personal data has been processed in accordance with the applicable laws.

Collection, Processing, and Retention of Personal Data

2.1. The personal data collected, processed, and retained by the data processor is primarily gathered electronically, mainly through the website and email communication.
2.2. By sharing their personal data, the data subject grants the data processor the right to collect, organize, use, and manage the personal data as defined in this privacy policy, which the data subject directly or indirectly provides to the data processor when purchasing goods or services from the website.
2.3. The data subject is responsible for ensuring that the information provided is accurate, correct, and complete. Knowingly providing false information is considered a violation of the privacy policy. The data subject is obliged to immediately inform the data processor of any changes in the provided data.
2.4. The data processor is not liable for any damages caused to the data subject or third parties due to the provision of false information by the data subject.

Processing of Customer's Personal Data

3.1. The data processor may process the following personal data of the data subject:
3.1.1. First and last name;
3.1.2. Date of birth;
3.1.3. Phone number;
3.1.4. Email address;
3.2. In addition to the above, the data processor has the right to collect data about the customer available in public registers.
3.3. The legal basis for processing personal data is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation:

a) The data subject has given consent to the processing of their personal data for one or more specific purposes;
b) The processing is necessary for the performance of a contract to which the data subject is a party or for taking pre-contractual measures at the data subject's request;
c) The processing is necessary for compliance with a legal obligation to which the data processor is subject;
f) The processing is necessary for the purposes of the legitimate interests pursued by the data processor or a third party, except where such interests are overridden by the data subject's interests or fundamental rights and freedoms, requiring the protection of personal data, in particular when the data subject is a child.

3.4. Processing of personal data based on the purpose of processing:
3.4.1. Purpose of processing: Security and safety; Maximum retention period of personal data: According to the deadlines specified in the law.
3.4.2. Purpose of processing: Order processing; Maximum retention period of personal data: 3 years.
3.4.3. Purpose of processing: Ensuring the operation of the online store services; Maximum retention period of personal data: 3 years.
3.4.4. Purpose of processing: Customer management; Maximum retention period of personal data: 3 years.
3.4.5. Purpose of processing: Financial activities,
3.4.6. Purpose of processing: Marketing; Maximum retention period of personal data: 3 years.

3.5. The data processor has the right to share customers' personal data with third parties, such as authorized data processors, accountants, transportation and courier companies, and companies providing transfer services. The data processor is the data controller. The data processor provides the necessary personal data for payment processing to the authorized processor Maksekeskus AS.
3.6. The data processor implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
3.7. The data processor retains the data subject's data depending on the purpose of processing but no longer than 5 years.

Rights of the Data Subject

4.1. The data subject has the right to access and familiarize themselves with their personal data.
4.2. The data subject has the right to obtain information about the processing of their personal data.
4.3. The data subject has the right to supplement or correct inaccurate data. 4.4. If the data processor processes the data subject's personal data based on consent, the data subject has the right to withdraw consent at any time.
4.5. To exercise their rights, the data subject can contact the customer support of the online store at the email address info@ridey.eu.
4.6. The data subject has the right to file a complaint with the Data Protection Inspectorate for the protection of their rights.

Final Provisions

5.1. These data protection terms are prepared in accordance with the European Parliament and Council Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), the Personal Data Protection Act of the Republic of Estonia, and the laws of the Republic of Estonia and the European Union.
5.2. The data processor has the right to partially or completely modify the data protection terms, informing the data subjects of the changes through the website www.ridey.eu.